How hotel companies can get more out of online travel agencies

By bhhsbowen July 3, 2025 CoStar News 0 comments

Booking Holdings' Betsy Steckler, Expedia Group's Julie Kyse and Crescent Hotels and Resorts' Erica Lipscomb speak at the 2025 HSMAI Commercial Strategy Conference. (John Bragg/HSMAI)
Hotels can leverage OTA data and technology for revenue, sales and marketing